五一消费热观察②|新鲜感拉满！“五一”期间，成都首展、首秀、首店“扎堆”登场

Core Insights - The article highlights the vibrant consumer activity in Chengdu during the "May Day" holiday, showcasing a surge in new product launches and store openings, contributing to a "first-release economy" that enhances the shopping experience for residents and tourists [1][3][5] Group 1: New Store Openings and Product Launches - JD MALL's first store in Sichuan has become a new consumer landmark, attracting over 200,000 visitors since its opening on April 18, with significant foot traffic during the holiday [5] - The store features a 40,000 square meter immersive experience space and hosts multiple product launch events for brands like Bosch, TCL, Samsung, Siemens, and OPPO during the "May Day" period [5][7] - The main consumer products during this holiday are home appliances, including refrigerators, washing machines, air conditioners, and televisions, with a notable increase in customer traffic exceeding 20,000 by 5 PM on the first day [5][9] Group 2: Cultural and Experiential Events - The "May Day" holiday also saw the debut of the "Global Super Model Competition" in Chengdu, attracting over 20,000 attendees and merging historical industrial sites with modern fashion expressions [7][9] - The "Garfield Family: Fantastic Adventure - Immersive Theater" exhibition opened in Chengdu, offering a unique cultural experience that combines immersive storytelling with themed food and merchandise [11][13] - Various cultural activities, such as the "Spring Breeze" event and the pet food festival, were organized across Chengdu's commercial districts, enhancing the city's appeal as a vibrant consumer destination [15][16] Group 3: Market Potential and Future Plans - The article emphasizes Chengdu's potential to reshape the global fashion landscape due to its unique cultural characteristics, favorable policies, and robust infrastructure [9] - Brands are planning to expand their presence in Chengdu, with intentions to open 5-6 additional stores in the region, capitalizing on the city's youthful consumer base and growing retail sales [13]