如何拉起几千人线下活动的峰终 | 欧爷

Core Insights - The article emphasizes the importance of creating unique sensory experiences in offline events, particularly for large gatherings of thousands of participants [3][4][9] - It discusses the concept of "peak-end" experiences, where the beginning and end of an event are crucial for audience engagement and memory retention [5][6][9] Sensory Marketing - Sensory marketing is highlighted as a method to establish a biological connection with users, effectively capturing their attention [3][4] - Visual and auditory elements are identified as the most impactful senses to engage first, leading to a more profound overall experience [3][4] Event Structure - The article describes a specific event, the 2025 Li Shanyou New Year Course, which utilized a 2+1 structure over three days, focusing on different themes [4][9] - The challenge of maintaining audience excitement over consecutive days is addressed, noting that high-frequency engagement can lead to diminishing returns [7][8] Peak-End Experience - The first peak-end experience was crafted to reinforce a significant theme related to the AI era, emphasizing the irreplaceable aspects of humanity [9][10] - The second peak-end experience was designed to encapsulate the overarching theme of "Youthful China," reflecting the rise of a new generation of entrepreneurs [12] Conclusion and Acknowledgment - The article concludes with a reflection on the importance of recognizing the contributions of all team members involved in the event, highlighting the value of acknowledgment in creating a meaningful experience [12]