这个假期山东文旅市场“热力值爆表”

Core Insights - The tourism market in Shandong experienced a significant recovery during the May Day holiday, with hotel bookings increasing by 12% and outbound travel orders rising by 28% compared to last year [1] - Inbound travel orders in Shandong surged by over 140%, highlighting the region's strong appeal as a cultural tourism destination for international visitors [1] - The demand for deep cultural experiences is strong, with tourists willing to pay a premium for high-quality cultural experiences, indicating a shift from "sightseeing" to "immersive" tourism products [2] Summary by Category Hotel and Travel Orders - Hotel bookings in Jinan increased by 13%, while outbound travel orders rose by 19% [1] - Qingdao saw a 25% increase in hotel orders and a 33% rise in outbound travel orders [2] - Rizhao experienced a 36% growth in hotel bookings [2] Popular Tourist Attractions - Major attractions in Shandong, such as Mount Tai, Qingdao Underwater World, and Baotu Spring, drew large crowds of both domestic and international tourists [1] - In Jinan, popular sites included Baotu Spring, Daming Lake, and the International Spring Water Tourism Resort [1] - In Qingdao, attractions like the Qingdao Beer Museum and Laoshan Scenic Area were favored by visitors [2] Market Trends - The tourism market displayed a "multi-point blooming" trend, with both consumption upgrades and rational demand coexisting [2] - Tourists are increasingly focused on cost-effectiveness, with average domestic flight prices dropping by 30-40% on certain days of the holiday [3]