新经典(603096)：图书消费需求疲软业务调整致业绩承压 IP运营多元化升级

Core Viewpoint - The company reported a decline in revenue and net profit for 2024, primarily due to weak book consumption demand and business adjustments [1][2]. Financial Performance - The company achieved a revenue of 821 million yuan in 2024, a year-on-year decrease of 8.89% [2]. - The net profit attributable to shareholders was 127 million yuan, down 20.87% year-on-year [2]. - The net profit after deducting non-recurring items was 107 million yuan, a decrease of 23.26% year-on-year [2]. - The gross profit margin decreased by 1.48 percentage points to 47.20% [2]. Business Segments - The overseas business generated revenue of 123 million yuan, a decline of 9.40% year-on-year, with a net loss of 22 million yuan, increasing losses by 51.41% [2]. - Revenue from physical books was 746 million yuan, down 9.56% year-on-year; digital content revenue was 48 million yuan, up 2.75%; and copyright operations revenue was 19 million yuan, down 8.72% [2]. Cost and Expenses - Sales expenses were 159 million yuan, a decrease of 1.45% year-on-year, while management expenses were 75 million yuan, down 3.64% [2]. - Financial expenses were -3 million yuan, a decrease of 80.26% year-on-year, attributed to increased interest income from bank deposits [2]. - R&D expenses were 7 million yuan, down 29.43% due to a reduction in R&D personnel [2]. IP Development and Shareholder Returns - The company is focusing on diversified IP operations, with the "bibi zoo" IP achieving over 5 million fans and 3 billion views [3]. - The company plans to distribute cash dividends of 8.00 yuan per 10 shares, totaling approximately 123 million yuan, which represents 96.85% of the net profit [3]. - The total amount for cash dividends and share buybacks is 196 million yuan, exceeding the net profit by 154.56% [3]. Investment Outlook - The company maintains a strong recommendation for investment, with expected net profits of 144 million, 163 million, and 179 million yuan for 2025, 2026, and 2027, respectively [4].