菜百股份(605599)：金价驱动黄金投资产品热销 25Q1业绩超预期

Core Viewpoint - The company experienced significant revenue growth driven by rising gold prices and strong sales in precious metal investments and cultural products, although profit margins faced downward pressure due to changes in product mix [1][2][4] Financial Performance - In 2024, the company achieved revenue of 20.233 billion yuan (up 22.24% year-on-year) and a net profit attributable to shareholders of 719 million yuan (up 1.73%) [1] - For Q4 2024, revenue reached 4.887 billion yuan (up 16.84%) with a net profit of 165 million yuan (up 43.00%) [1] - In Q1 2025, revenue was 8.222 billion yuan (up 30.18%) and net profit was 320 million yuan (up 17.32%) [1] Product and Channel Analysis - In 2024, revenue from gold jewelry was 5.473 billion yuan (down 11.14%), while precious metal investment products generated 12.906 billion yuan (up 45.28%) and cultural products brought in 1.563 billion yuan (up 40.87%) [2] - The share of precious metal investment products increased to 64% (up 10 percentage points), while gold jewelry's share decreased to 27% (down 10 percentage points) [2] - Offline revenue was 15.095 billion yuan (up 13.40%), online revenue was 4.818 billion yuan (up 60.26%), and bank revenue was 301 million yuan (up 43.48%) [2] Profitability Metrics - The gross profit margin for 2024 was 8.94% (down 1.74 percentage points), and the net profit margin was 3.59% (down 0.71 percentage points) [2] - For Q1 2025, the gross profit margin was 8.34% (down 1.66 percentage points), and the net profit margin was 3.95% (down 0.38 percentage points) [3] Store Expansion - By the end of 2024, the company had 100 directly operated stores, with a net increase of 13 stores during the year [3] - In Q1 2025, the company added 4 new stores and closed 2, with plans to open 3 more in Q2 [3] Profit Forecast and Investment Recommendation - The company is projected to achieve net profits of 803 million yuan, 870 million yuan, and 930 million yuan for 2025-2027, representing year-on-year growth of 12%, 8%, and 7% respectively [4] - The company maintains a "strong buy" rating with a 2025 PE ratio of 13.1X and a 2026 PE ratio of 12.1X [4]