Core Viewpoint - Apple is expected to face a decline in iPhone sales for two consecutive quarters, with a focus on AI developments being delayed [1] Financial Performance - For Q2 of fiscal year 2025, Apple reported revenue of $95.359 billion, a year-over-year increase of 5% [1] - Net profit for the same period was $24.780 billion, also reflecting a 5% year-over-year growth [1] - Revenue from Greater China was $16.002 billion, showing a year-over-year decline of 2% [1] Stockholder Returns - The board approved a 4% increase in quarterly dividends, resulting in a cash dividend of $0.26 per share to be distributed on May 15, 2025 [1] - A new stock repurchase plan was authorized, allowing for the buyback of up to $100 billion in common stock [1] Production and Supply Chain - Tim Cook indicated that most iPhones sold in the U.S. are expected to be produced in India by the end of the fiscal year [1] - Nearly all iPads, Macs, Apple Watches, and AirPods sold in the U.S. will be produced in Vietnam, while the majority of products outside the U.S. will continue to be manufactured in China [1] Cost Implications - The company anticipates a cost impact of approximately $900 million for the June quarter due to current global tariff policies [2] - There was no significant evidence of consumers advancing their purchasing behavior in response to tariff impacts during the March quarter [2]
苹果高管解读Q2财报:美国以外绝大多数苹果产品将继续由中国生产