600场小龙虾+活动持续整个夏季

Core Viewpoint - Wuhan is promoting its summer tourism through a series of 600 small crayfish-related events, aiming to attract both domestic and international visitors to experience its culinary offerings and scenic beauty [3][4]. Group 1: Event and Promotion - The "Summer Gathering 2025" consumption promotion event was launched on April 28, with a focus on small crayfish, featuring over 600 unique consumption activities throughout the summer [4][5]. - The main venue for the crayfish consumption season is the Hankou Riverside, with additional activities planned across 12 districts in Wuhan, creating a city-wide consumption boom [5][6]. Group 2: Market Insights - Wuhan has over 800 crayfish brand restaurants, with nearly 20,000 restaurants serving crayfish dishes during the crayfish season, consuming approximately 10 million crayfish daily [5][6]. - Data from Meituan indicates that Wuhan's crayfish chain brands account for one-third of the national market, with four out of the top ten specialized stores located in Wuhan [5]. Group 3: Consumer Experience - Various districts in Wuhan are offering diverse experiences, such as food, music, and cultural events, to enhance the summer consumption experience for both residents and tourists [6]. - Specific activities include crayfish peeling competitions and music festivals, which are designed to attract younger consumers [6].