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外国游客爱上“中国购”、文旅场景再“上新” 假日消费“热辣滚烫”
Yang Shi Wang·2025-05-02 12:49

Group 1 - The core viewpoint is that Yiwu, as a new tourism city, is attracting a significant number of foreign tourists through a "tourism + shopping" consumption model, driven by the rising popularity of inbound tourism [1][3] - The Yiwu International Trade City is focusing on toys and accessories, with merchants adapting their strategies to retail, thereby attracting more business and encouraging tourists to engage in shopping [3] - Foreign tourists are increasingly drawn to China due to recent policies such as "240-hour visa-free" and "immediate tax refund upon departure," which promote "China travel" and "China shopping" [5] Group 2 - The "May Day" holiday has seen a new wave of cultural and tourism consumption, with various regions introducing immersive experiences to invigorate the holiday market [6] - Data indicates that travel interest during the "May Day" holiday is expected to reach a new high for 2023, with hotel searches doubling and flight searches increasing by 80% [6] - The trend of "traveling with performances" has evolved from a slogan to a significant industry phenomenon, with new cultural tourism formats and scenes being launched across various locations [6] Group 3 - In Beijing's Changping district, large music performances during the "May Day" holiday are expected to attract over 70,000 attendees, showcasing a blend of music and cultural tourism [8] - In Zhengzhou, the "Only Henan·Drama Fantasy City" will enhance visitor experiences with new performances and interactive cultural scenes during the holiday [10] - In Shandong's Zibo and Fujian's Xiamen, immersive experiences are being created through cultural performances and exhibitions, enhancing the appeal of these tourist destinations [12] Group 4 - The performance market is expected to drive continued growth in cultural tourism consumption during the "May Day" holiday, with popular domestic travel destinations including Beijing, Chengdu, Shanghai, and Kunming [14]