Temu stops shipments from China as Trump axes trade loophole

Core Viewpoint - Temu has ceased shipments of inexpensive goods from China to the US following the termination of a trade loophole by President Trump, which previously allowed the company to avoid tariffs and customs checks [1][4]. Group 1: Impact of Trade Policy Changes - The end of the de minimis exemption is a significant setback for Temu and its competitor Shein, both of which utilized this loophole to import packages valued under $800 into the US without incurring duties [4]. - In 2024, 1.36 billion shipments entered the US under the de minimis rule, a substantial increase from 637 million four years prior, highlighting the loophole's extensive use [5]. - The new policy requires Temu and Shein to face additional tariffs, including a 145% rate on goods from China, and will subject their packages to customs checks, potentially causing delays [7]. Group 2: Company Adjustments and Strategies - In anticipation of the tariff changes, Temu has been preparing by prioritizing "local" goods on its US website and planning to increase prices [6]. - The company has begun imposing specific "import charges" on overseas products and is actively recruiting US sellers to import their own inventory from China [8][10]. - Temu's products were previously 20% to 30% cheaper than those of US competitors like Amazon, but this price advantage is expected to diminish as the company's stockpile in the US decreases [10].