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对话比亚迪李云飞:2025年海外销量目标80万辆
Zhong Guo Jing Ying Bao·2025-05-02 21:04

Core Insights - The global automotive market is witnessing a significant rise in the presence of Chinese brands, particularly electric vehicles (EVs), with positive recognition from international media and consumers [1][2]. Group 1: Market Expansion - BYD aims to achieve overseas sales of approximately 800,000 units by 2025, focusing on Southeast Asia, Central and South America, and Europe due to favorable trade relations [2]. - BYD has entered the Japanese market, surpassing Toyota's EV sales in Japan in 2023, and plans to increase product offerings and store openings in the region [2]. - As of April 2025, BYD's electric vehicles are available in over 110 countries and regions, with overseas sales of passenger vehicles exceeding 410,000 units in 2024, marking a 72% year-on-year increase [3]. Group 2: Production and Localization - BYD is accelerating the establishment of overseas factories, with completed plants in Thailand and Uzbekistan, and upcoming production bases in Brazil and Hungary [2]. - The company's localization strategy is crucial for its global expansion, contributing to local economies through job creation and tax revenue [2][3]. Group 3: Technological Advancements - BYD has developed a comprehensive new energy industry chain, covering batteries, motors, electronic controls, and chips, resulting in a 15%-20% lower cost per vehicle compared to competitors [3]. - The company invests 6.9% of its revenue in R&D, surpassing Tesla's 4.5%, and has accumulated over 190 billion yuan in R&D investments [3]. - BYD's innovative technologies, such as the CTB battery body integration, enhance space utilization by 66%, creating a competitive advantage [3]. Group 4: User Experience and Safety - The industry is advancing fast-charging technology, with BYD's solutions being 30%-60% faster than industry standards [4]. - BYD's Tengshi N9 achieved a record speed of 180 km/h in a challenging fishhook test, surpassing the previous record held by Porsche Cayenne [5].