Temu Stops Shipping Products From China Directly to US Consumers

Core Points - Temu has ceased direct shipments from China to U.S. consumers due to the removal of the de minimis exemption, marking a significant change in its business model [1][2][4] - The company had previously thrived by sending small, low-cost items from China while avoiding tariffs by keeping packages under the de minimis threshold [2][6] - Following the tariff changes, Temu has raised prices and is now offering products that are already in U.S. warehouses, labeling them as "local" [3][4] Business Model Impact - The elimination of the de minimis exemption has resulted in a loss of price advantage for Temu, which will face challenges once its U.S. inventory is depleted [4] - Temu's response to the new tariffs includes a shift in its supply chain strategy, asking factories to ship goods in bulk to U.S. warehouses [5] - The number of shipments utilizing the de minimis exemption had dramatically increased over the past decade, highlighting the significance of this change for eCommerce platforms [6]