走，到古巴去!

Core Points - The 2025 Cuba International Tourism Festival opened in Havana, with China as the guest country, highlighting the deep friendship and cooperation between the two nations [3][5][16] - Cuba's tourism industry faces significant challenges due to U.S. economic sanctions, which have severely restricted American tourism and investment [5][9] - Despite these challenges, Cuba remains a culturally rich destination with numerous attractions, including nine UNESCO World Heritage Sites and a vibrant history [5][9] Industry Overview - Cuba's tourism sector is crucial for its economy, aimed at reducing inflation and deficits, especially under the current economic blockade [5][9] - The number of Chinese tourists to Cuba increased by 48.6% in 2024, indicating a growing interest despite logistical challenges [11][12] - Direct flights from Beijing to Havana and visa exemptions for Chinese tourists are expected to enhance travel convenience [12][16] Market Dynamics - The Cuban government is actively promoting tourism to Chinese visitors, recognizing the potential for growth in this market [12][16] - Chinese companies are investing in Cuba's tourism infrastructure, including hotel management and services tailored to Chinese tourists [14][16] - The establishment of a "Cuba China Tourist Reception Center" aims to facilitate travel and enhance the experience for Chinese visitors [12][14] Cultural Exchange - The festival showcased Chinese cultural elements, emphasizing the importance of cultural exchange in strengthening bilateral relations [3][5] - There is a nostalgic connection between older Chinese generations and Cuba, which could be leveraged to attract more tourists [9][11] - The introduction of Chinese cuisine and hospitality standards in Cuban hotels is part of the strategy to cater to Chinese tourists [14][16]