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一文了解中国音频行业发展现状及未来前景趋势预测(智研咨询发布)
Sou Hu Cai Jing·2025-05-03 06:18

Core Viewpoint - The audio industry in China is experiencing significant growth driven by technological advancements, particularly in AI and multimodal models, enhancing content creation and user experience. The market size is projected to reach 28.7 billion yuan in 2024, reflecting a year-on-year growth of 14.80% [2][9]. Industry Overview - Audio refers to sound signals perceptible to the human ear, typically ranging from 20 Hz to 20,000 Hz. It can be classified into analog and digital audio based on the signal format [2]. Industry Development History - The Chinese audio industry has evolved through four main stages: - Incubation Period (1996-2005): Initiated with Guangdong Pearl River Economic Broadcasting's real-time online broadcasting in 1996 and the introduction of podcasts by Apple in 2005 [4][5]. - Exploration Period (2006-2015): Marked by the launch of early Chinese audiobook websites and regulatory frameworks, including the establishment of Douban FM and the founding of Ximalaya [4][5]. - Expansion Period (2016-2019): Characterized by the introduction of live streaming features by major platforms like Ximalaya and Lizhi, intensifying competition [4][5]. - Maturity Period (2020-Present): Notable events include Lizhi's IPO in the U.S. in 2020 and advancements in AI applications in audio systems, indicating a shift towards comprehensive AI integration in the industry [4][5]. Industry Value Chain - The audio industry value chain consists of: - Upstream: Content creation (music, audiobooks, podcasts), raw materials (metals, plastics), and components (resistors, capacitors, microphones) [6]. - Midstream: Audio platforms that facilitate content distribution [6]. - Downstream: Various listening channels including smartphones, smart speakers, and wearable devices, along with the end-users [6]. Related Companies - Key listed companies in the audio sector include Tencent Music (01698), NetEase Cloud Music (09899), and Edifier (002351), among others [2].