青海43家企业携臻品亮相上海“五五购物节”

Core Insights - The event "Green Source: Qinghai Treasures Enter Shanghai" showcased 50 categories of unique products from 43 Qinghai enterprises, including Tibetan carpets, Qing embroidery, goji berries, and quinoa, during the Shanghai "Five-Five Shopping Festival" [1][3] Group 1: Event Overview - The event took place from April 30 to May 1, featuring a variety of ecological highland products and immersive experiences for attendees [1][3] - Qinghai's cultural and tourism department promoted the province as an international tourism destination, with Olympic champion Qieyang Shenjie endorsing Qinghai products [3] Group 2: Consumer Engagement - Attendees could use a stamp card to explore and taste health-oriented products, learn about lake salt characteristics, and hear stories about intangible cultural heritage at eight distinct product points [3] - The event utilized a "government subsidy + enterprise discount" model to distribute consumption vouchers online, aiming to broaden consumer reach [3] Group 3: Strategic Initiatives - The "Shanghai-Qinghai Quality Products Standard System" version 1.0 was launched to facilitate the entry of Qinghai's organic agricultural products into the Shanghai and Yangtze River Delta markets [5] - Qinghai's Commerce Department emphasized the event as a practical implementation of new development concepts, leveraging Shanghai's status as an international consumption hub to integrate into domestic and international dual circulation [5] Group 4: Culinary Promotion - A tasting promotion for Qinghai's "Home Banquet" was held, featuring collaboration between Hong Kong's Maxim's Group chef and Qinghai noodle artisans, highlighting the natural purity and nutritional value of Qinghai ingredients [7] - The initiative aims to introduce more highland health food ingredients into Shanghai's dining market, enhancing the collaboration between Qinghai and Shanghai and supporting rural revitalization and consumption promotion [7]