喜欢宝可梦的美国人，把皮卡丘炒成“纸片黄金”

Core Insights - The global collectible card market is experiencing a rapid growth rate of 21% CAGR, with an expected market size exceeding $10.19 billion by 2028 [1] - The Chinese player Pokecolor has made significant strides in the Pokémon card trading market, achieving over $1 million GMV on eBay within seven months [1] - The Pokémon card market has transitioned from a niche hobby to an investment asset, particularly since 2020, with notable price surges observed in 2023 [3][4] Market Dynamics - The Pokémon card market is characterized by cyclical volatility, influenced by macroeconomic conditions and consumer sentiment [5][6] - The market is divided into "standard" cards, which have limited collectible value, and "non-standard" cards, which are rare and sought after [10] - Scarcity is a key factor determining the value of cards, with uneven distribution contributing to price fluctuations [9] Investment Attributes - The investment potential of Pokémon cards has been recognized, with some cards experiencing price increases from tens of thousands to over a million in a short period [4] - The market's dual structure of standard and non-standard cards creates a unique business model that combines elements of traditional retail and art market pricing [10] Trust and Competition - Trust is a critical component in the collectible card trading space, with platforms needing to establish credibility to facilitate transactions [11][12] - Pokecolor has developed a unique operational mechanism to address pain points in C2C trading, ensuring fairness and protecting buyer rights [13] Cultural and Regional Insights - The Pokémon card market in China is still developing, with significant differences in consumer behavior compared to established markets like the U.S. and Europe [16][19] - Cultural preferences vary by region, with certain cards being more popular in specific markets, highlighting the complexity of the global collectible ecosystem [19][21] Cross-Border Challenges - Cross-border trading presents logistical challenges, particularly for high-value cards, necessitating innovative solutions like "human courier" methods for secure delivery [22] - Building recognition and trust among overseas buyers remains a significant hurdle for Chinese platforms like Pokecolor [23][24] Emerging Opportunities - The recent popularity of Chinese-language Pokémon cards in international markets presents a unique opportunity for cross-border trading [27][28] - As Chinese collectors mature, the influence of Chinese trading platforms is expected to grow, contributing to a more integrated global collectible market [28][29]