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少打卡多体验,年轻人“拼好假”带火慢旅行
3 6 Ke·2025-05-04 00:59

Core Insights - The trend of "long-distance travel" is gaining popularity among young people, who are increasingly favoring immersive experiences over traditional sightseeing [2][3][5] - The "please take 4 days off and rest for 11" strategy has led to a significant increase in long-distance travel bookings, particularly to destinations like Hainan, Xinjiang, Tibet, Yunnan, and Guizhou [2][5][7] - This shift in travel behavior reflects a more mature mindset among travelers, prioritizing deep experiences and slow-paced journeys as a means of resetting their mental state [2][3][6] Group 1: Travel Trends - The "long-distance travel" strategy is particularly active this year, with reports indicating a significant extension in travel distances during the May Day holiday compared to previous periods [5][6] - Data shows that over 80% of accommodation bookings during the holiday were for cross-city stays, with an expected 20% of users opting for deep travel experiences lasting two days or more [5][6] - Young travelers are redefining the meaning of travel, focusing on personal rejuvenation rather than merely visiting numerous attractions [5][6][12] Group 2: Economic Impact - The May Day holiday is projected to see a total of approximately 1.42 billion people traveling, marking a 4.5% year-on-year increase in cross-regional movement [7][8] - The transportation sector, including rail and air travel, is experiencing significant growth, with a 31% increase in domestic flight bookings compared to the previous year [7][8] - The hospitality sector is also benefiting, with hotel booking rates rising by 1.3 percentage points year-on-year, and many small towns seeing high occupancy rates due to increased interest in long-distance travel [8][10][12] Group 3: Future Outlook - The rise of "long-distance travel" indicates a collective pursuit among young people for deeper, more immersive travel experiences, moving away from superficial tourism [13][14] - The county-level tourism market is experiencing a surge, with a 36% increase in orders, suggesting a growing interest in less commercialized destinations [14][16] - The future of the travel industry will likely hinge on the ability to enhance the depth of experiences offered, rather than just the geographical distance traveled [17][18]