Hua Xia Shi Bao·2025-05-04 02:50Core Insights - The domestic automotive market is experiencing a sales surge during the "May Day" holiday, driven by consumer stimulus policies and holiday economic activities [2][5] - Traditional fuel vehicles and new energy vehicles are both thriving, with dealerships employing strategies like price reductions and service upgrades to attract consumers [2][6] - Local car exhibitions have become key venues for stimulating regional consumption, showcasing over 50 automotive brands and various promotional strategies [3][4] Group 1: Market Dynamics - The automotive market is witnessing unprecedented vitality due to ongoing policy support and aggressive marketing from car manufacturers, particularly in lower-tier cities [5][6] - The "three重叠加" policy at local car exhibitions includes government subsidies, low-interest loans, and manufacturer discounts, significantly lowering vehicle prices [3][7] - The consumer experience at these exhibitions is becoming a crucial metric for assessing their value, with innovative features in vehicles reshaping consumer perceptions [4][6] Group 2: Promotional Strategies - Dealerships are implementing multi-faceted promotional strategies, including "in-store gifts," trade-in subsidies, and financial incentives to enhance customer engagement [6][7] - The luxury car market is also thriving, with significant discounts and tailored financing options for specific consumer groups, enhancing purchase accessibility [7][8] - New energy vehicle brands are intensifying promotional efforts, offering substantial cash discounts and innovative financing plans to attract buyers [8]