“免税直邮”结束：小卖家暂停发货，平台加码海外仓

Core Viewpoint - The cancellation of the $800 de minimis exemption by the U.S. has significantly impacted the cross-border e-commerce landscape, forcing sellers to reassess their business models and logistics strategies [1][3][10] Group 1: Policy Changes and Impact - The U.S. officially terminated the $800 de minimis exemption on May 2, 2024, which previously allowed low-value goods from China to enter the U.S. without tariffs [1][3] - This policy change is expected to lead to increased logistics costs and longer delivery times for cross-border e-commerce, prompting sellers to either raise prices, shift to overseas warehouses, or explore markets outside the U.S. [1][6][10] - The number of low-value packages processed by U.S. Customs surged from 1.39 million in 2015 to over 1.3 billion in 2024, highlighting the significance of the de minimis policy for cross-border trade [3] Group 2: Seller Responses and Market Dynamics - Many sellers, particularly small and medium-sized enterprises, are pausing shipments to the U.S. due to increased costs, with some opting to refund unshipped orders [1][4] - Major platforms like Temu and SHEIN have announced price increases averaging 30% across various product categories due to rising operational costs [6] - The cancellation of the de minimis exemption is likely to accelerate market consolidation, favoring larger sellers with robust supply chains while putting smaller sellers under significant pressure [9][10] Group 3: Future Trends and Strategies - The shift towards overseas warehouses is anticipated as sellers seek to maintain market presence in the U.S. despite increased costs [7][10] - The transition to overseas warehouses requires upfront investment and poses risks related to inventory management, which may be challenging for smaller sellers [8][9] - The industry is expected to evolve towards a more mature and regulated phase, with a potential shift from price competition to value competition, emphasizing brand and compliance as core competitive advantages [10]