多元场景激发入境游客消费活力 推动更多中国商品走出国门

Core Insights - The "May Day" holiday in China saw a significant surge in cultural and tourism consumption, driven by government policies optimizing the outbound tax refund system, which invigorated spending by inbound tourists and promoted Chinese goods abroad [1][3]. Group 1: Inbound Tourism Growth - The cross-border tourism market in China is experiencing a "dual-direction" trend, with inbound tourism showing explosive growth since 2025 [3]. - A recent report indicated that inbound travel orders on a major tourism platform increased by 173% year-on-year during the "May Day" holiday [3]. Group 2: Tax Refund Policy Enhancements - The newly implemented tax refund policy has lowered thresholds and broadened coverage, enhancing the appeal of "reverse purchasing" for inbound travelers [6]. - The policy allows travelers to obtain tax refunds through credit card pre-authorization, eliminating the need to queue upon departure, thus improving efficiency [6]. Group 3: Retail and Shopping Experience - More stores, including those selling local specialties and souvenirs, have been added to the tax refund system to attract foreign tourists [8]. - In Shenzhen, over 400 tax refund stores are now available, particularly in shopping districts and major shopping centers, with centralized refund points to streamline the process [8]. Group 4: Enhanced Consumer Experience - China is actively refreshing consumption scenarios to provide diverse experiences for foreign visitors, including the "Shopping in China" series of events that integrate shopping, tourism, culture, sports, and health [12]. - Various promotional activities and food events are encouraging both domestic and international consumers to explore Chinese cuisine and culture [12].