Possible Stock Split? This Stock Has Surged 284% Since 2023 -- Here's Why You Shouldn't Wait to Buy It

Core Viewpoint - The stock of Netflix is expected to continue rising regardless of whether management announces a stock split this year, driven by strong fundamentals and growth prospects [1][4]. Company Performance - Netflix's stock has increased by 284% since the beginning of 2023, indicating strong market performance and investor interest [4]. - The company achieved a 31.7% operating margin last quarter, with expectations to exceed 33% in the upcoming quarter, reflecting operational efficiency and profitability [7]. - Free cash flow has significantly improved, with a record of $2.66 billion generated last quarter and a projected total of $8 billion for the year, primarily allocated for share repurchases [9][10]. Strategic Initiatives - Netflix's strategy focuses on maintaining a target operating margin while investing heavily in new content, which is expected to enhance earnings and free cash flow over time [6]. - The company plans to spend $18 billion on new content this year, which is anticipated to attract new subscribers and retain existing ones [12]. - Netflix has introduced a lower-priced ad-supported tier, which is expected to provide substantial revenue upside as the company gains control over its advertising technology [13][14]. Future Outlook - Management anticipates that advertising revenue will double by 2025 as part of a phased strategy to implement new initiatives, allowing for testing and refinement [15]. - Despite a high forward price-to-earnings ratio of 44, the long-term free cash flow generation is expected to increase, supported by share buybacks that will enhance earnings growth [16].