Core Viewpoint - The company has demonstrated strong growth in revenue and net profit, indicating a robust performance in the pet food industry, supported by effective brand marketing and channel expansion [1][2]. Financial Performance - In 2024, the company achieved a revenue of 5.245 billion yuan, a year-on-year increase of 21.22%, and a net profit attributable to shareholders of 625 million yuan, up 45.68% [1]. - For Q1 2025, the company reported a revenue of 1.48 billion yuan, reflecting a year-on-year growth of 34.82%, and a net profit of 204 million yuan, which is a 37.68% increase [1]. - The gross margin for 2024 was 42.27%, an increase of 5.43 percentage points year-on-year, while Q1 2025 gross margin was 41.56%, up 0.42 percentage points [1]. Cost and Investment - The sales expense ratio for 2024 was 20.1%, an increase of 3.45 percentage points year-on-year, and for Q1 2025, it was 17.81%, up 0.52 percentage points [1]. - The company invested 437 million yuan in new construction projects, including a 100,000-ton pet food project and a factory in Thailand, with progress at 35.4% and 52.9% respectively [2]. Brand and Market Position - The company has established a strong brand presence in the domestic market with its core brands "MaiFuDi" and "FuLieJiaTe" [2]. - The company has increased its marketing efforts through diversified online platforms, leading to a significant rise in brand awareness [2]. Sales Channels - Sales from third-party platforms (including Alibaba, Douyin, and JD.com) reached 1.969 billion yuan in 2024, accounting for 37.72% of total revenue, a year-on-year increase of 59.33% [2]. - Direct sales channels generated 1.415 billion yuan, representing 27.10% of total revenue, with a year-on-year growth of 52.69% [2]. Industry Outlook - The pet food sector is expected to maintain high growth rates, with leading companies like the one in focus likely to benefit from the Matthew effect, expanding their advantages and achieving better performance [2]. - According to Deloitte's report, the compound annual growth rates for pet staple food, nutritional products, and snacks are projected to reach 17%, 15%, and 25% respectively by 2026 [2]. Investment Recommendations - The company is positioned as a leading player in the pet food industry, with expectations of continued revenue growth driven by its brand, products, and channel advantages [2]. - Forecasts for net profit attributable to shareholders for 2025-2027 are 780 million yuan, 990 million yuan, and 1.26 billion yuan respectively, with corresponding EPS of 1.96 yuan, 2.48 yuan, and 3.15 yuan [2].
乖宝宠物(301498)：成长性再验证 长逻辑望演绎