2025秋冬淘宝天猫运动户外行业鞋服趋势白皮书

Core Insights - The report titled "2025 Autumn and Winter Taobao Tmall Sports and Outdoor Industry Footwear and Apparel Trend White Paper" analyzes the current state, trends, and platform strategies of the sports and outdoor footwear and apparel market for the upcoming seasons [1][5][28] - The sports industry is experiencing robust growth driven by policies, industry developments, and events, with outdoor products becoming popular gifts and a continuous influx of new customers [1][5] - Consumer behavior is evolving, with a shift towards multi-dimensional sports engagement, allowing businesses to precisely target potential users [1][5][16] Market Trends - The report highlights significant growth in core categories such as down jackets, jackets, and pants, with ongoing upgrades in functionality and aesthetics to meet diverse scene requirements [1][5][28] - Popular style themes include "Modern Snow Domain," "Symbiotic Wilderness," "Dimensional Awakening," "Elegant Intelligence," "Urban Wilderness," and "Light Oxygen Healing," each characterized by unique design, functionality, and color combinations [1][5][28] Platform Strategies - Taobao Tmall is enhancing its operational strategies by upgrading inventory trends to help merchants discover opportunities and expose new products [1][5][28] - The platform is focusing on serving the MVP (Most Valuable Player) demographic, improving user engagement, and utilizing live streaming to amplify new product launches [1][5][28] Consumer Insights - The report indicates that over 70% of consumers choose sports and outdoor products for holiday and gift-giving purposes, emphasizing practicality and emotional value [1][20][23] - New customer segments are emerging, particularly among young professionals who view outdoor activities as a means of self-reward and stress relief [1][16][20] Industry Outlook - The sports and outdoor market is expected to continue its growth trajectory, with new customer influx and increasing diversity in product categories and purchase frequency [1][28][29] - The integration of advanced technologies and data-driven insights is anticipated to drive product innovation and enhance consumer experiences [1][30][31]