GREE(SZ:000651) Zhong Guo Xin Wen Wang·2025-05-04 12:27Core Insights - The Canton Fair serves as a barometer for China's foreign trade, showcasing the transition from "China manufacturing" to "China branding" as over half of the 31,000 participating companies possess their own brands [1][2] - The fair highlights the evolution of Chinese enterprises from OEM production to brand-led exports, particularly in the home appliance sector, with companies like Midea, Gree, and Haier leading the way [2] - The shift in foreign trade development models is evident, moving from single product exports to a more integrated approach involving brand and product exports [2][4] Industry Trends - The profitability of OEM business models is declining, prompting companies to focus on brand development for better customer loyalty and negotiation power [3] - Increasing numbers of enterprises are integrating into the global market through technological innovation, brand building, and cultural recognition, rather than merely exporting products [4] - The Canton Fair has established specialized industry cluster exhibition areas and procurement matchmaking events to promote regional brands to global buyers, achieving significant results [4] Company Developments - Gree Electric Appliances showcased a comprehensive display of over 100 products, with 70% of its export revenue coming from its own brand products, particularly in Belt and Road Initiative markets [2] - The "Qingshanhu Knitting and Textile" trade matchmaking event resulted in approximately $10 million in intended orders, emphasizing the effectiveness of regional branding efforts [4]