企业广告预算该如何制定？

Group 1 - The importance of establishing advertising budgets in corporate operations to enhance brand awareness and drive sales growth [3][6] - Steps to create an advertising budget include defining advertising goals, analyzing market and competition, evaluating advertising channels, and determining budget proportions [5][7][8] - The need for budget segmentation to allow precise control over advertising expenditures across different formats and to account for production costs [8][12] Group 2 - The dynamic nature of advertising budgets, requiring ongoing monitoring and adjustments based on real-time performance data [9][11] - The significance of evaluating return on investment (ROI) post-campaign to assess budget efficiency and inform future advertising strategies [11] - The consideration of technological advancements and team development in the budgeting process to enhance advertising effectiveness [12][13]