Core Insights - The tourism market is experiencing unprecedented heat ahead of the "May Day" holiday, with significant growth in long-distance travel, cross-border tourism, and county-level tourism [1] - Local cultural and tourism departments are actively implementing consumer-friendly policies, such as Sichuan's issuance of 68.115 million yuan in tourism vouchers [1] Tourism Market Trends - Cross-city accommodation orders exceed 80% due to the "4 days off, 11 days on" holiday strategy, with inbound travel orders increasing by 173% year-on-year [1] - High-star hotel consumption in county areas has surpassed that in high-tier cities, indicating a shift in consumer preferences [1] Innovative Services in Tourism - Instant delivery services are becoming a new focus in the cultural tourism industry, addressing challenges such as luggage management for travelers [3] - SF Express has launched the "Easy Travel" project in Hangzhou and Sanya, providing luggage delivery services that cover transportation hubs, hotels, scenic spots, and commercial areas [3][4] Customer Experience Enhancement - The "Easy Travel" service allows tourists to send their luggage directly to designated locations, improving their travel experience by eliminating the burden of carrying luggage [4] - The service includes over 100 storage points and 24-hour unattended storage options, enhancing customer satisfaction [4] Cultural Tourism Innovations - The rise of "New Chinese-style" tourism is highlighted by the increasing popularity of Hanfu experiences, with over 3,000 Hanfu stores expected in Xi'an by February 2025 [4] - SF Express has introduced a "Hanfu return" service to streamline the return process for tourists, ensuring timely and safe returns of rented Hanfu [4][5] Market Growth Opportunities - The integration of instant logistics services in the cultural tourism sector is seen as a unique value proposition, enhancing consumer engagement and providing growth opportunities for businesses [6] - The "delivery and return" model is gaining traction, with a significant increase in customers utilizing these services, indicating a growing trend in the tourism industry [5][6]
“五一”假期旅游催生即配服务 行李难题与多样需求轻松化解