Group 1 - The total box office for the "May Day" holiday period in 2025 has exceeded 660 million yuan, with "Dumpling Queen," "Hunting Game," and "Ghost Princess" leading the box office rankings [1] - The "May Day" holiday features a diverse range of over ten films, catering to various age groups and audience preferences [1] - "Dumpling Queen," based on a true story, resonates with family audiences and emotional connections, making it a top performer during the holiday [1] Group 2 - The film "Big Wind Kill," also based on real historical events, has attracted viewers with its tight narrative and plot twists, highlighting the audience's preference for emotional value such as inspiration and sentiment [3] - Various local initiatives have been implemented to encourage more people to watch movies during the holiday, including affordable ticket prices [3][5] - The "One Yuan Movie" initiative in Dunhuang aims to enhance cultural entertainment access for citizens and tourists, featuring a selection of popular films across different genres [5] Group 3 - Since the launch of the "China Film Consumption Year" on April 18, local cinemas have developed reasonable screening plans and promotional activities to boost holiday cultural consumption [7] - In Linyi, Shandong, a cinema has partnered with local tourism and ticketing platforms to offer 20% off movie tickets and increased screening times to meet audience demand during the holiday [7] - A series of promotional measures have effectively reduced audience viewing costs, significantly increasing the willingness to consume, with box office growth during the holiday period reported at 5 to 6 times compared to regular holidays [7]
2025“五一”档影片总票房突破6.6亿元 多项惠民举措点燃观影热潮
Yang Shi Wang·2025-05-05 06:50