多地以文促旅出新招 “文旅+”新玩法点亮“假日经济”

Core Insights - The "May Day" holiday has seen a significant increase in cultural and tourism consumption, with a shift from "sightseeing" to "immersive" experiences across various regions [1][8] - Various innovative projects have been launched in traditional scenic spots and unique towns, enhancing the overall tourist experience [1][10] Group 1: Tourism Trends - In Jiangxi's Nancheng County, a unique sports event combined sports and tourism, attracting 16 teams to compete in 11 local-themed activities [1] - In Hunan's Hongjiang City, tourists engaged in rice planting activities, guided by instructors, showcasing a hands-on cultural experience [3][5] - Jiangsu's Zhenjiang introduced nighttime tourism, with an average of over 40,000 visitors daily during the holiday, highlighting the appeal of historical and modern attractions [6] Group 2: Cultural Events and Innovations - Fujian's Wuyi Mountain launched a 270-degree water curtain show, integrating local culture with advanced technology, attracting significant tourist interest [8] - Zhejiang's three-year action plan for smart tourism emphasizes the integration of culture and technology, enhancing visitor engagement through immersive experiences [10] Group 3: Economic Impact - In Shanxi's Jinzhong, a combined ticket for five attractions led to over 106,000 visitors and generated more than 3.48 million yuan in tourism revenue [12] - Tianjin reported a 125% increase in ticket sales in the first quarter compared to the previous year, indicating a strong recovery in the tourism sector [14] Group 4: Visitor Services - Various local governments provided free parking and additional services to enhance the visitor experience during the holiday, reflecting improved urban service capabilities [15]