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2025年中国智能电视面板市场分析 大尺寸需求走强带动出货面积增长(组图)
Qian Zhan Wang·2025-05-05 09:12

Core Viewpoint - The liquid crystal display (LCD) panel market is experiencing a decline in shipment volume, while the shipment area is growing due to increased demand for larger sizes. The OLED television market is showing a significant growth trend in shipment volume. LCD Panel Market Analysis - The global LCD television panel shipment volume has been decreasing, with a drop to 226 million units in 2023, but is expected to rise to 237 million units in 2024, reflecting a year-on-year growth of 5.1% [5][7] - Despite the decline in shipment volume, the global LCD television panel shipment area has increased from 162 million square meters in 2019 to an expected 175 million square meters in 2024 [7] OLED Television Market Analysis - The global OLED television shipment volume is on an upward trend, with an expected shipment of 7.09 million units in 2024, representing a substantial year-on-year increase of 34% [10][8] Competitive Landscape - In the OLED market, key players include BOE Technology Group, Visionox, and Huaxing Optoelectronics, with BOE and Visionox being prominent in China's OLED market due to their strong financial capabilities [11] - The TFT-LCD market is led by companies such as BOE, Huike, and Innolux, which have significant production capacity advantages [11]