Xin Jing Bao·2025-05-05 09:35Core Insights - The travel and tourism market in China experienced a significant surge during the May Day holiday, reaching a three-year high in activity and showing a 30% increase in travel orders compared to the same period in 2023 [1][3] - The contribution from out-of-town tourists was notable, with online dining transactions increasing by 189% year-on-year [1] - The rise of county-level economies was highlighted, with bookings for high-star hotels in county towns growing over 80% [1] Group 1: Travel Trends - The popularity of long-distance travel has boosted several northern circular destinations, with tourism transaction volumes in regions like Altay, Enshi, and Daxinganling increasing by over 113% [1] - The 95 post-90s generation accounted for 45% of travel orders during the holiday, indicating a strong preference among younger travelers [1] - Orders for leisure camping saw a remarkable increase of 390%, with major cities like Beijing and Chengdu leading in order volume [1][2] Group 2: Night Economy and Local Experiences - The demand for night activities surged, with "night tour" searches rising by 50% during the holiday [2] - Beijing's consumption in food, drink, and entertainment grew nearly 20%, making it one of the top ten tourist destinations in the country [2] - The night economy in Beijing saw a nearly 45% increase, with many attractions extending their night hours to accommodate tourists [2] Group 3: Impact of Events and Activities - New types of festive activities, such as music festivals and cultural experiences, have played a significant role in enhancing holiday consumption, creating a multiplier effect [3] - The overall service consumption related to dining and entertainment continued to show positive trends, driven by the influx of tourists and the variety of events available [3]