“五一”出入境旅游火爆 微信：出境支付交易笔数同比增长37%

Group 1: Consumer Trends During the Holiday - The "May Day" holiday saw a significant boost in domestic consumption, with WeChat Pay transaction volume increasing by over 10% year-on-year [1][11] - High-speed rail travel, public transport, and dining emerged as the leading sectors for holiday spending, with cities like Guangzhou, Beijing, and Shanghai ranking as the top three in consumption heat [1][11] - The trend of "dual-direction travel" was notable, with outbound travel transactions via WeChat Pay increasing by 37% year-on-year, while inbound tourism also saw a nearly twofold increase in transaction volume and amount from foreign users [1][12] Group 2: E-commerce and Gift-Giving Trends - WeChat Mini Store orders grew by 62% year-on-year during the holiday, indicating a strong trend in gift-giving, particularly in categories like jewelry [11][4] - Orders for accessories such as bracelets and anklets surged by over 160% compared to the previous month, highlighting a shift in consumer behavior towards gifting [5][11] - The consumption of scenic tickets, travel accommodations, and transportation tickets remained robust, with WeChat Pay transactions for railway tickets increasing by 10.5% year-on-year [7][11] Group 3: Outbound Tourism and Regional Insights - The report highlighted a significant increase in WeChat Mini Program visits from Malaysia, which grew by 200%, reflecting the impact of visa-free policies and digital tools [12][13] - Other popular outbound destinations like Vietnam, Singapore, Japan, and Saudi Arabia also saw over 80% growth in Mini Program visits, indicating a strong recovery in international travel [13] - In Hong Kong, WeChat Pay transactions for taxis increased by 643% year-on-year during the holiday, showcasing the growing acceptance of digital payment methods among tourists [15]