、 本周观点 风险提示 后续政策不及预期风险；中美关系变化风险；内容上线及表现不及预期风险；宏观经济运行不及预期风险；AI 技 术迭代和应用不及预期风险；政策监管风险。 敬请参阅最后一页特别声明 1 咖啡茶饮：1）咖啡：高景气维持；行业具备β性红利，各品牌依旧积极开店，茶饮品牌亦有所布局；整体咖啡 行业价格竞争趋缓，阿拉比卡咖啡期货价格持续下跌，后续有望带来成本改善。2）茶饮：略有承压；4 月起受去 年外卖补贴影响基数逐步提高，近期平台补贴力度逐步收窄，关注数据波动风险。 电商：持续承压。受国内消费环境影响，整体国内电商基本面表现平淡。 流媒体平台：音乐流媒体平台为内需驱动的优质互联网资产，高性价比悦己消费，规模效应驱动盈利杠杆释放。 腾讯音乐已推出"鹅票票"购票平台，成为继猫眼、大麦后的又一票务新玩家。 虚拟资产&资产交易平台：宏观波动，加密市场催化有限，币价承压。本周美 CFTC 主席表示将发布预测市场明 确指导意见以防止操纵和内幕交易；美 CFTC 就预测市场相关拟议规则制定预先通知征求公众意见；美 SEC 主席 表示预计很快将推出一项针对股权证券代币化的创新豁免。本周富途控股发布 25Q4 财报，业绩 ...

Investment Rating - Industry rating: Recommended [4] Core Insights & Investment Recommendations - Tencent has launched a tiered "Lobster" product matrix, promoting OpenClaw as a universal application. This series targets different user groups, creating a complete intelligent ecosystem that includes WorkBuddy for general users, QClaw for remote control via WeChat, and Tencent Cloud Lighthouse for enterprise users [2][20] - Apple has reduced the commission rate for the App Store in mainland China from 30% to 25%, and for small business plans from 15% to 12%. This adjustment reflects a balance of interests between platforms and developers, particularly benefiting small developers and the mini-program ecosystem [3][21] - The rapid development of AI applications, combined with a recovery in entertainment consumption, presents investment opportunities in several areas: leading internet companies in Hong Kong, the gaming industry, and the film and cultural tourism sectors. Beneficiaries include Tencent, Alibaba, and several other companies [6][22] Market Overview - In the week of March 9-13, 2026, the Shanghai Composite Index fell by 0.7%, while the CSI 300 Index rose by 0.19% and the ChiNext Index increased by 2.51%. The SW Media Index dropped by 3.23%, ranking 26th among 31 industries [1][11] - The top three sub-industries were advertising and marketing, film, and broadcasting, with respective changes of +0.99%, +0.54%, and -1.45% [1][11] Sub-Industry Data Film Industry - The top three films by box office for the week were "Fast Life 3" with 64.015 million yuan (35.20% market share), "Biao Ren: Wind Rises in the Desert" with 35.836 million yuan (19.70%), and "Silent Awakening" with 32.181 million yuan (17.70%) [23][24] Gaming Industry - The top three iOS games by revenue were "Honor of Kings," "Peacekeeper Elite," and "Delta Force." The top three Android games by popularity were "Heart Town," "Diver Dave," and "Goose Duck Kill" [25][26] TV Series Industry - The top three TV series by broadcast index were "Pure Love in the Era of Innocence," "Zhu Yu," and "My Mountain and Sea," with indices of 80.9, 80.2, and 77.5 respectively [27][28] Variety and Animation - The top variety show was "The Universe Sparkles, Please Pay Attention," followed by "Hello Saturday 2026" and "Now Departing Season 3" [29][30] - The top three animated shows were "Beyond Time," "Cang Yuan Tu," and "Xian Ni," with viewership indices of 270.8, 237.4, and 237.1 respectively [31]

、 咖啡茶饮：1）咖啡：高景气维持；行业具备β性红利，各品牌依旧积极开店，茶饮品牌亦有所布局；整体咖啡 行业价格竞争趋缓，阿拉比卡咖啡期货价格持续下跌，后续有望带来成本改善。2）茶饮：略有承压；4 月起受去 年外卖补贴影响基数逐步提高，近期平台补贴力度逐步收窄，关注数据波动风险。 电商：持续承压。受国内消费环境影响，整体国内电商基本面表现平淡。 流媒体平台：音乐流媒体平台为内需驱动的优质互联网资产，高性价比悦己消费，规模效应驱动盈利杠杆释放。 腾讯音乐已推出"鹅票票"购票平台，成为继猫眼、大麦后的又一票务新玩家。 虚拟资产&资产交易平台：宏观波动，加密市场催化有限，币价承压。本周美 CFTC 主席表示将发布预测市场明 确指导意见以防止操纵和内幕交易；美 CFTC 就预测市场相关拟议规则制定预先通知征求公众意见；美 SEC 主席 表示预计很快将推出一项针对股权证券代币化的创新豁免。本周富途控股发布 25Q4 财报，业绩超预期，营收 64.4 亿港元，yoy+45%；净利润 33.7 亿港元，yoy+80%；Non-GAAP 净利润 34.6 亿港元，yoy+77%。 汽车服务：IAM 中，多家主机系汽服连锁蛰伏 ...

作者 | 远禾 数据支持 | 勾股 大数 据（www.gogudata.com） 最近，上到掌握生产资料的老板，下到完全看不懂代码的普通人，纷纷养起了"小龙虾"。 然而，在这场狂欢的背面，是另一种无法言说的焦虑——既然AI什么都能干，那我还能干什么？ 在这个AI狂飙 的2026年， 人，正在被重新定价。 普通人，又该如何衡量自己的价值？ 01 当AI轰轰烈烈地取代人类工作时，最先被冲击的互联网大厂，却开启了史上最大规模的招聘。 近日，字节跳动和腾讯同日官宣2026年实习生招聘计划，两大厂合计放出超1.7万个实习岗位。 字节跳动的ByteIntern计划，是其史上规模最大的转正实习生招聘，研发类Offer超4800个，创历史新高。 AI工程、AI产品等岗位需求井喷。 这组数据，或许让在寒冬中瑟瑟发抖的应届生感到一丝暖意。 但事情，真的那么简单吗？ 互联网大厂对AI人才的争夺，早已白热化。 数据显示，到2030年，全球AI人才缺口或突破280万，国内AI人才需供比高达3.5:1。 看起来是机会，但仔细看岗位要求，会发现一个残酷的现实—— 如果你不是2027届的毕业生，不是那个能写代码的人，如果你只是在传统行业摸爬 ...

Xml [Table_Page] 投资策略周报|传媒 证券研究报告 | [Table_Title] 互联网传媒行业 | | | [Table_Gr ade] 行业评级 | 买入 | | --- | --- | --- | --- | --- | | | | | 前次评级 | 买入 | | 苹果 | App Store | 下调佣金费率，腾讯推出"龙虾全家桶" | 报告日期 | 2026-03-15 | [Table_Summary] 核心观点： ⚫ 投资建议。互联网板块：（1）电商：临近阿里业绩发布，我们认为市 场对云增速无争议，且阿里云针对openclaw推出了轻量云服务器，配 置一键部署模板和IM 接入教程，预计对token调用量以及其MaaS收 入都将带来提振。（2）社交娱乐媒体：主业保持强韧增长势头，看好 腾讯持续释放微信场景的商业化潜力，哔哩哔哩广告增速有望持续领 跑互联网广告大盘。（3）互联网医疗：京东健康、阿里健康发挥头部 平台优势，与上游尤其是原研药厂商加深合作，收入及利润增长表现 持续强劲。（4）短视频：可灵的商业化空间正受益于技术的提升，26 年资本投入或持续加大。（5）潮玩+IP赛道：泡 ...

文化自信筑基，科技自强致远 —— 十五五规划纲要解读 传媒互联网分析师：岳铮，祁天睿 www.chinastock.com.cn 证券研究报告 请务必阅读正文最后的中国银河证券股份有限公司免责声明 行业深度报告 · 传媒互联网行业 | 股票名称 | EPS | | | | | | PE | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | 2024A | 2025E | 2026E | 2027E | 2024A | 2025E | 2026E | 2027E | | 腾讯控股 | 24.14 | 27.62 | 31.23 | 34.73 | 19.96 | 17.44 | 15.43 | 13.87 | | 快手-W | 4.12 | 4.76 | 5.51 | 6.70 | 12.63 | 10.94 | 9.45 | 7.77 | | 芒果超媒 | 0.73 | 0.68 | 0.91 | 1.04 | 30.38 | 32.62 | 24.37 | 21.33 | 重点公司盈利预测与估值（截止 2026 年 3 月 13 日） ...

Core Insights - The article highlights significant developments in the AI industry, focusing on funding rounds, product launches, and strategic shifts among key players in the market. Group 1: Funding and Valuation - Cursor, an AI programming startup, is negotiating a new funding round with a potential valuation of $50 billion, up from $29.3 billion in its last round where it raised $2.3 billion [7][8] - Yann LeCun's new startup raised over $1 billion in the largest seed funding round in Europe, with a valuation of $3.5 billion [12][13] Group 2: Product Launches and Innovations - Baidu launched the world's first mobile lobster application, "Red Hand Operator," which allows users to command their phones to perform tasks [8][21] - Tencent introduced "SkillHub," a localized AI Skills community for Chinese users, enhancing the functionality of AI tools like OpenClaw [10][12] - OpenAI plans to integrate its AI video generator Sora into ChatGPT, expanding its capabilities in multimodal AI technology [12][36] Group 3: Market Trends and User Adoption - The "lobster" AI trend has significantly boosted sales of Mac mini devices, as users prefer to deploy OpenClaw on compatible hardware [20][21] - The popularity of AI tools has led to increased demand for training technical workers, with BlackRock investing $100 million to train electricians and other skilled workers to meet future AI infrastructure needs [22][23] Group 4: Corporate Strategies and Changes - Atlassian announced a 10% workforce reduction to adapt to the rise of AI, emphasizing the need for restructuring to invest in AI and sales [22] - Nvidia plans to invest $26 billion over the next five years to develop open-source AI models, marking a strategic shift from being a chip manufacturer to a full-stack AI laboratory [23][36] Group 5: Regulatory and Security Concerns - The Ministry of Industry and Information Technology in China warned about security risks associated with OpenClaw, advising users to manage permissions and configurations carefully [35][36] - Concerns regarding the ethical implications of AI in military applications have led to the resignation of OpenAI's robotics head, highlighting the need for careful consideration of AI's role in national security [36][37]

Group 1 - ByteDance has suspended the global release of its video generation model Seedance 2.0 due to copyright disputes with major Hollywood studios, including Disney and Paramount's Skydance [2] - Kimi's valuation has surged to $18 billion, marking a fourfold increase in just three months, as the company is currently raising $1 billion in a new funding round [2] - Founder Yu Donglai of Pang Donglai clarified the asset distribution of 4 billion yuan, stating that his personal stake is around 5%, which is approximately 200 million yuan [3] Group 2 - ByteDance responded to rumors of layoffs at its Wuhan R&D center, stating that only 50 employees will be relocated, and the center will continue to operate with over 2,000 employees [4] - 360 Group launched the "360 Security Lobster" intelligent application client, significantly reducing installation time from 6 hours to 10 minutes [8] - Honda is expected to pay suppliers up to 106 billion USD due to the cancellation of three electric vehicle projects as part of a strategic reassessment [8] Group 3 - Giant Quasar Electronics completed a financing round of several million yuan to enhance its core technology and expand its market presence in high-end electronic testing [9] - Micro-LED manufacturer Sitan Technology raised over 200 million yuan in Series B funding to accelerate commercialization in automotive and AR display sectors [9] - Xi'an Zhongke Optoelectronics completed nearly 400 million yuan in Series A financing, focusing on intelligent manufacturing breakthroughs in aerospace and shipbuilding [9] Group 4 - Chery's iCAR V27, a new range-extended SUV, was launched with a price range of 169,800 to 196,800 yuan, featuring a comprehensive range of over 1200 km [10] - Qianwen AI glasses will introduce new features such as AI simultaneous translation and "AI handling" by the end of the month, expanding their application in daily services [12] - The overall passenger volume for civil aviation during the 2026 Spring Festival reached 94.39 million, a historical high, with a daily average of 2.36 million passengers, reflecting a 4.7% year-on-year increase [14]

相关标的 本周观点 相关标的：东阳光、寒武纪、海光信息、润泽科技、利通电子、豫能控股、协创数据、华丰科技、大位科技、网宿科 技、神州数码、云天励飞、润建股份、亿田智能、科华数据、中芯国际、华虹半导体、中科曙光、禾盛新材、奥飞数 据、优刻得、首都在线、云赛智联、瑞晟智能、浪潮信息、潍柴重机、欧陆通等。 风险提示 行业竞争加剧的风险；技术研发进度不及预期的风险；特定行业下游资本开支周期性波动的风险。 敬请参阅最后一页特别声明 1 Oracle 智算 ROI 兑现，腾讯云提价验证需求。1）2026 年 3 月 10 日，甲骨文发布 FY26Q3 业绩，营业收入、 营业利润、云业务收入均超预期，AI 基础设施建设收入大增 243%，通过创新客户预付款与自带硬件的交易模式 新增 290 亿美元合同，2026 财年三季度末公司 RPO 高达 5530 亿美元，算力延续高景气。2）腾讯云智能体开 发平台宣布自 2026 年 3 月 13 日起调整部分模型的计费策略，GLM 5、MiniMax 2.5、Kimi 2.5 等模型将结束免 费公测，混元系列模型涨价超 400%，云计算服务商开启涨价周期。 训推共振，算力需求极速释 ...

4月3日，北京腾讯总部大厦 3月14日，腾讯云宣布正式启动腾讯"龙虾"（OpenClaw）全国免费安装计划。 在未来40天，腾讯云Lighthouse、ADP、WorkBuddy、QClaw、云安全、云存储等龙虾产品的主理人和 技术专家，将奔赴深圳、香港、上海、北京等17个城市，免费为用户提供安装部署、模型配置、技能安 装、正式使用、卸载清理（如果用户需要）的一条龙服务。 据介绍，在本次全国巡装活动中，用户呼声很高的"腾讯公司楼下免费安装活动"会限时返场。目前有三 场活动的档期、场地、人员已经安排就绪： 3月21日，深圳市龙岗区机器人街区（星光广场） 3月27日，上海腾讯滨江大厦 对于上述活动，腾讯云表示用户不用报名、不用预约，带上电脑直接去。 值得注意的是，在3月6日，"鹅厂"（腾讯）门口排起了长龙：近千名开发者与AI爱好者来到腾讯大厦， 在腾讯云工程师的协助下，完成了OpenClaw的云端安装。自此之后，国内大厂纷纷推出自身的"龙 虾"云端部署方案。 分析人士指出，OpenClaw的落地，正在推动AI从对话式工具向真正的生产力工具深度转型，它不仅能 为普通大众解放日常琐事的时间精力，为个人创业者大幅降低创 ...