Bread Financial, Bob Woodruff Foundation Announce Multiyear Mission to Improve Mental Health Care for Children in Military Families

Core Insights - Bread Financial is investing $3 million over three years to enhance mental health support for children in military families, in collaboration with the Bob Woodruff Foundation [1][2] - The initiative aims to address mental health challenges faced by military-connected children, which are exacerbated by frequent relocations and service-related stressors [2][4] - The investment will fund local mental health service providers to improve access to high-quality care for these children and their families [2][8] Company Overview - Bread Financial is a tech-forward financial services company that offers personalized payment, lending, and saving solutions to millions of U.S. consumers [5] - The company has a history of strategic investments aimed at strengthening communities, particularly in supporting military families [2][4] Partnership Details - The partnership with the Bob Woodruff Foundation will utilize the investment to support local mental health service providers through grants [2][8] - More than 70% of the Foundation's Got Your 6 Network partners reported caring for families with children needing mental health services, but only 13% felt they could meet the full demand [2] Program Focus - The funding will support direct clinical mental health care, training for clinicians, and proven programs that promote overall wellbeing and social connection for military-connected children [8]