“五一”假期北京游客接待量和旅游消费创历史新高

Core Insights - The Beijing tourism market experienced significant growth during the "May Day" holiday, with record-high visitor numbers and spending [1][3][6] Visitor Statistics - Total visitors to Beijing reached 17.9 million during the holiday, a year-on-year increase of 5.6% [3] - The average spending per tourist was 1,171.4 yuan, reflecting a 1.3% increase compared to the previous year [3] Tourism Revenue - Total tourism revenue for the holiday period was 20.98 billion yuan, marking a 6.9% increase year-on-year [3] - The inbound tourism market also showed strong recovery, with 104,000 international visitors, up 42.4% year-on-year, and inbound tourism spending reaching 1.13 billion yuan, a 48% increase [6] Popular Attractions - Parks in Beijing received 9.32 million visitors, with the top three being Temple of Heaven (803,000), Summer Palace (778,500), and Yuanmingyuan Ruins Park (411,700) [3] - The hotel occupancy rate in Beijing reached 82%, an increase of 7.5 percentage points year-on-year, indicating strong demand [3] Online Travel Trends - Online travel platforms reported a surge in customized travel orders, with a more than 300% increase in orders for tailored trips and over 170% for charter services [4] Policy Impact - Various favorable policies have been implemented to enhance the inbound tourism experience, including improved tax refund processes and multilingual guides at major tourist sites [6][7] - The introduction of "China shopping" as a new trend has attracted foreign tourists, with significant increases in sales at shopping centers like Silk Street [6] Future Outlook - Experts predict a slight decline in tourism activity post-holiday, with family tourists expected to dominate during the summer season, prompting tourism companies to refine their offerings [7]