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AI浪潮里的昆仑万维:爆款应用频出 算力短板补齐 盈利前景可期

Core Viewpoint - Kunlun Wanwei has made significant advancements in AI applications, particularly with its Mureka and SkyReels products, while experiencing its first net profit loss since going public due to increased R&D investments and market fluctuations [1][10][11]. AI Applications - Mureka has become a global phenomenon in AI music, with over 333 million global visits by March 2025, reflecting an 86.5% increase [2][3]. - The AI music application allows users to generate music through natural language, significantly reducing production time from 72 hours to 15 minutes [2]. - Mureka's annual recurring revenue (ARR) reached approximately $12 million by March 2025, supporting its leading position in the overseas AI music market [3]. New Product Launches - SkyReels, launched in August 2024, is an AI short drama creation platform that addresses traditional content supply challenges [4]. - SkyReels supports both text-to-video and image-to-video generation, enhancing video production efficiency and quality [4][5]. Market Expansion - Over 90% of Kunlun Wanwei's revenue in 2024 came from overseas markets, with this figure increasing to 94% in Q1 2025 [7]. - The AI social application Linky has surpassed 10 million downloads globally, showcasing strong user engagement [8]. Financial Performance - In 2024, the company reported revenue of 5.66 billion yuan, a 15.2% increase, but faced a net loss of 1.59 billion yuan due to increased R&D spending and market volatility [10][11]. - R&D expenses reached 1.54 billion yuan, a 59.5% increase year-on-year, which is expected to enhance long-term profitability despite short-term losses [10][11]. Strategic Outlook - The company anticipates that the AI model business will begin generating profits around 2027, aligning with industry trends [11]. - Kunlun Wanwei remains committed to investing in AI despite short-term losses, aiming to maintain its position among the top players in the AI model sector [11].