双汇发展2025Q1业绩出炉：143亿元营收保持稳健，生鲜品经营利润同比大增25%

Core Viewpoint - The report highlights the financial performance of Shuanghui Development in Q1 2025, showcasing stable revenue amidst increased industry competition, with growth in fresh products and a decline in processed meat sales [2][3]. Financial Performance - The company achieved total operating revenue of 14.295 billion yuan and a net profit attributable to shareholders of 1.137 billion yuan in Q1 2025 [2]. - Fresh product revenue reached 7 billion yuan, a year-on-year increase of 6.1%, with operating profit of 120 million yuan, up 24.7% [3]. - Processed meat revenue was 5.58 billion yuan, down 17.8%, with operating profit of 1.48 billion yuan, down 21.7% [3]. Business Segments - The fresh product segment showed strong growth due to expanded customer base and sales channels, while the processed meat segment faced challenges from insufficient terminal consumption and inventory adjustments [3]. - The processed meat category includes a variety of products such as ham, sausages, and canned goods, catering to diverse consumer needs [3]. Sales Channels and Marketing - The company has established a comprehensive online and offline sales model, utilizing platforms like Tmall, JD.com, and Douyin for online sales, while offline sales are primarily through distributors [4]. - Innovative marketing strategies are being implemented, including participation in major retail and food industry events to promote a wide range of products [4]. Production and Cost Management - The company reported improvements in its pig and poultry farming operations, with a focus on reducing costs and enhancing management practices [5]. - The goal is to align farming costs with industry averages by Q4 2025 [5]. Future Outlook - The company anticipates that the profit per ton of processed meat will remain high in 2025, despite a projected decrease compared to 2024 [6][7]. - Strategies to boost processed meat sales include enhancing market operations, expanding customer networks, and increasing market investments [7].