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北京朝阳的LABUBU,何以撬动百亿海外市场?

Group 1: Company Overview - LABUBU, a product line under Pop Mart, has gained significant popularity overseas, contributing to the company's expansion into a billion-dollar market [3][5] - Pop Mart International Group achieved a revenue of 13.04 billion yuan in 2024, marking a year-on-year growth of 106.9%, and ranked first among Beijing's top 100 private cultural enterprises [5] - The company has established over 130 physical stores globally, including locations in iconic areas such as the Louvre in Paris, Shibuya in Tokyo, and Oxford Street in London [5][7] Group 2: Industry Environment - Chaoyang District, where LABUBU is based, is fostering a vibrant private economy through innovative policies and support for private enterprises [3][12] - The district has implemented measures to optimize the business environment, including a "one industry, one certificate" policy and a "one-stop" service for domestic companies looking to expand overseas [12][14] - The number of private enterprises in Chaoyang has reached 300,000, accounting for about 90% of the district's business entities, making the private economy a crucial driver of high-quality development in the area [15]