参展规模最大！广交会第三期汕企撬动外贸新机遇

Core Insights - The 137th Canton Fair's third phase, themed "Better Life," is being held from May 1 to May 5 in Guangzhou, showcasing the largest participation from Shantou with 267 companies and 517 booths [1] - Shantou's toy and textile industries are prominently featured, demonstrating the strength of "Shantou manufacturing" to global buyers [1] Group 1: Company Strategies and Market Adaptation - Shantou's Sam Toys Industrial Co., Ltd. has prepared extensively for the fair, focusing on product development, customer engagement, and booth presentation, ensuring effective communication with potential clients [3] - The company has shifted its strategy post-pandemic to enhance offline presence while still relying on online sales, which previously accounted for 60-70% of their business [3] - Despite facing order pauses due to international circumstances, the company has received new orders from U.S. clients, indicating a balance of opportunities and challenges in the market [3] Group 2: Product Innovation and Market Trends - Shantou's Huada Toys Co., Ltd. showcased innovative products like realistic succulent building blocks, attracting more clients than expected, with several international buyers planning factory visits for further discussions [6] - Daya Plastic Toys Co., Ltd. highlighted the growing demand for smart and interactive toys, integrating traditional toys with modern technology to enhance consumer experience [6] - The fair serves as a vital platform for companies to display innovations and connect with international buyers, emphasizing the importance of product presentation in expanding market reach [6] Group 3: E-commerce and Consumer Insights - Qizhi Hua Apparel Co., Ltd. noted an increase in cross-border e-commerce clients, reflecting a shift in buyer demographics towards younger generations [8] - Cross-border e-commerce currently constitutes 30% of the company's business, allowing for timely feedback on consumer needs and product improvements [8] - The challenging foreign trade environment is driving companies to enhance their innovation capabilities, with a focus on continuous product development and adaptation to market demands [8]