WB(US:WB) Jin Rong Jie·2025-05-05 18:48Core Viewpoint - Weibo's financial performance shows a decline in revenue and net profit, indicating potential challenges ahead for the company [1]. Financial Performance - As of December 31, 2024, Weibo's total revenue is $1.755 billion, a year-on-year decrease of 0.29% [1]. - The net profit attributable to the parent company is $301 million, reflecting a year-on-year decline of 12.2% [1]. Upcoming Events - Weibo is scheduled to release its Q1 2025 financial report on May 22, with the actual disclosure date subject to the company's announcement [2]. Company Overview - Weibo is a leading social media platform for online content creation, sharing, and discovery, combining self-expression with strong social interaction and content distribution capabilities [3]. - The platform allows users to create and publish posts, including multimedia content, and facilitates asymmetric relationships among users [3]. - Weibo's primary revenue source is from advertising and marketing services, including social display ads and promotional marketing ads [3]. - The company emphasizes a "mobile-first" approach, utilizing a simple information flow format and native advertising integrated with the content stream [3]. - Weibo has developed a refined social interest graph recommendation engine to enhance targeted marketing based on user demographics, social relationships, interests, and behaviors [3].