五一小长假 杭州共接待游客1613.16万人次

Core Insights - The "May Day" holiday in Hangzhou saw a significant increase in tourism and consumer spending, with a total of 16.13 million visitors, a year-on-year increase of 53% [4] - The implementation of the "old for new" policy has effectively boosted consumer spending, with total consumption in five major sectors reaching 15.736 billion yuan, a 9% increase year-on-year [4][8] - The trend of long-distance travel to lesser-known destinations has surged, with booking volumes for certain regions increasing by over 100% compared to last year [5][6] Tourism and Consumer Behavior - Major tourist attractions in Hangzhou played a crucial role in attracting visitors, with immersive experiences offered at various scenic spots [5] - The demand for family-friendly and pet-friendly travel options has risen, with significant increases in bookings for family-oriented hotels and activities [6][7] - The "old for new" consumption policy has led to substantial sales growth in the automotive and home appliance sectors, with specific districts reporting sales increases of up to 46% [8] Retail and Commercial Activity - Key commercial districts in Hangzhou experienced a vibrant shopping atmosphere, with innovative events and promotions leading to significant sales figures, such as 2.15 billion yuan in the Hubin business district [9] - Various shopping centers and supermarkets reported impressive sales growth, with some achieving year-on-year increases of over 30% during the holiday period [9] - The overall consumer sentiment during the holiday indicates a shift towards quality experiences rather than just volume, reflecting a growing demand for differentiated offerings in the market [7][9]