奶茶包装现不雅生僻字，文化营销别踩错底线

Core Viewpoint - The incident involving the use of inappropriate language on packaging by a milk tea brand highlights the importance of cultural respect and understanding in business innovation, emphasizing that companies must balance creativity with ethical considerations to maintain a positive brand image [4][6]. Group 1: Incident Overview - A milk tea shop in Tianjin faced backlash for using the character "嬲" on its packaging, which is considered offensive in local dialects, leading to consumer discomfort and negative reactions [4][5]. - The issue was previously raised in February but was not adequately addressed by the company, indicating a lack of cultural awareness and responsiveness [4][5]. Group 2: Cultural Marketing Risks - The trend of using obscure characters for marketing can backfire if companies fail to recognize regional cultural differences, as seen in similar incidents where brands faced penalties for inappropriate language [5][6]. - Legal implications include potential fines up to one million yuan and the risk of business license revocation for violations of advertising laws [5]. Group 3: Successful Cultural Integration - Successful brands, like those utilizing traditional culture in modern contexts, demonstrate the value of deeply understanding and respecting cultural elements, contrasting with the superficial approach taken by the Tianjin milk tea brand [6]. - The incident serves as a reminder that cultural marketing can enhance brand value when done correctly, but missteps can lead to significant reputational damage [6].