3 6 Ke·2025-05-06 03:36Core Insights - The competition among new energy vehicle manufacturers in China remains intense, with sales figures being a key indicator of market positioning [1][2][26] - Leap Motor has emerged as a leader in April sales, achieving a significant year-on-year growth [4][5][26] - Other companies like Xiaopeng and NIO have shown positive sales trends, while some brands are experiencing declines [9][12][16][20] Sales Rankings - Leap Motor ranked first with 41,309 units sold in April, a 10.63% increase from March [2][4] - Xiaopeng ranked second with 35,045 units, marking a 5.54% increase [2][9] - Li Auto ranked third with 33,939 units, but saw a 7.46% decrease from the previous month [2][20] Performance Analysis - Leap Motor's success is attributed to its strong value proposition and efficient delivery system, with its C10 model achieving over 100,000 deliveries [7][4] - Xiaopeng's consistent performance is linked to its strategic adjustments and successful model launches [9][10] - NIO's sales increased by 53% in April, indicating a positive shift in its market strategy [12] Declining Sales - Xiaomi's sales fell by 4.25% to 28,000 units, reflecting challenges faced in the market [14] - Aion, Deep Blue, and Zeekr experienced significant declines, with Aion's sales down 16.96% [16][17] - Li Auto's decline raises concerns about its competitive position, especially in a crowded SUV market [20][25] Market Dynamics - The competitive landscape is evolving, with new entrants and existing players intensifying their efforts to capture market share [26] - The importance of maintaining strong sales performance is emphasized, as companies without robust competitive advantages may struggle to survive [26]