袪魅与平权，中国汽车工业的上海成人礼

Core Insights - The Shanghai Auto Show has experienced a significant shift towards a quieter atmosphere compared to previous years, with a notable absence of high-profile promotional activities and celebrity appearances [3][5][30] - The automotive industry is witnessing a "leveling" movement in vehicle configurations, driven by intense competition among domestic car manufacturers and the normalization of previously hyped technologies [5][10][15] - The trend of "intelligent driving" features becoming standard across various models indicates a shift in consumer expectations and a reduction in the perceived exclusivity of such technologies [8][10][15] Industry Trends - The ongoing regulatory efforts to curb excessive marketing practices among car manufacturers have contributed to a more subdued environment at the auto show [5][30] - The competitive landscape has led to a widespread adoption of L2-level driver assistance technologies, with many brands now offering these features as standard [8][10][15] - The collaboration between traditional automakers and technology suppliers is becoming increasingly common, as companies seek to leverage external expertise to enhance their offerings [10][11][13] Market Dynamics - The Shanghai Auto Show set a new record with 1.01 million attendees and 1,366 vehicles on display, highlighting the event's significance in the global automotive landscape [27][30] - The presence of international visitors and exhibitors has become a norm, with over 63,000 overseas attendees from 97 countries at this year's event [27] - The shift from concept showcases to a focus on mass-produced vehicles reflects the industry's maturation and the need for manufacturers to demonstrate their capabilities to consumers [30]