Bei Jing Shang Bao·2025-05-06 04:23Core Points - Taobao launched a promotional event for its "Flash Purchase" service, offering free drinks to consumers, which led to website issues due to high traffic [3][6] - The promotion includes a long-term initiative to distribute 100 million free drinks in collaboration with Ele.me [3][13] - The "Flash Purchase" service was upgraded from "Hourly Delivery" and has seen rapid adoption, with over 10 million orders placed within six days of its launch [13] Group 1 - Taobao's "Flash Purchase" service experienced technical difficulties during a promotional event, with users reporting issues accessing the platform [3][6] - The promotional event offers consumers the chance to receive free drink vouchers, including milk tea and coffee, starting from May 6 [5][6] - The service aims to enhance consumer benefits and has attracted significant participation from merchants across the country [13] Group 2 - As of May 5, the number of orders from the "Flash Purchase" service exceeded 10 million, indicating strong consumer interest and engagement [13] - The promotional strategy includes daily opportunities for users to claim free drink vouchers through the Taobao app [5][6] - The collaboration with Ele.me is intended to bolster delivery services and improve customer experience [13]