投放的壁垒在投放之外

Group 1 - The core viewpoint emphasizes that advertising is a decisive resource rather than a cold-start resource, suggesting that companies should focus on internal capabilities and product quality before heavily investing in advertising [2][3] - Companies that rely solely on advertising for growth may find themselves vulnerable when the advertising environment changes, leading to potential operational and cash flow issues [3][9] - The article argues that the true competitive advantage lies in product quality and operational efficiency rather than just advertising skills [5][9] Group 2 - The article predicts that there will be no significant media advertising windfall opportunities in the next five years, as the barriers to online customer acquisition are lowering [8][9] - Companies that survived recent market challenges, such as the "double reduction" policy in the education sector, are reportedly performing better in terms of profitability and customer satisfaction [9][10] - The article concludes that temporary advantages gained through poor-quality offerings will ultimately be reversed by time, reinforcing the importance of doing the right things in business [10]