新迅达2024年财报：直播电商业务下滑，转型电商直销面临挑战

Core Viewpoint - New Xunda Company reported significant declines in revenue and profits for 2024, primarily due to challenges in its live e-commerce business, which has been a key growth driver in the past [1][4]. Group 1: Financial Performance - Total revenue for 2024 was 161 million, a decrease of 35.53% year-on-year [1]. - Gross profit fell to 19.34 million, down from 121 million in 2023 [1]. - Net profit attributable to shareholders recorded a loss of 316 million, a year-on-year decline of 23.88% [1]. Group 2: Live E-commerce Business Challenges - The live e-commerce sector is facing maturity, with a surge in the number of influencers and intensified competition among platforms [4]. - The decline in sales through existing live channels has directly impacted overall revenue [4]. - Increased competition from manufacturers entering the market has pressured the company to raise costs in transaction and promotional commissions, further squeezing profit margins [4]. Group 3: E-commerce Direct Sales Transition - New Xunda is attempting to pivot to e-commerce direct sales, but the transition has been difficult [5]. - Significant investments in brand operations, team building, and marketing have led to increased operational costs [5]. - The decline in consumer novelty and loyalty, along with a rationalization of spending, has made it challenging to reverse the loss situation in the short term [5]. Group 4: Mining Products Business Risks - The mining products segment includes lithium ore and other mineral trading, but risks have emerged in this area [7]. - The company has ceased certain trading operations to mitigate risks, yet credit impairment losses of 91.11 million were recorded, indicating ongoing risk management challenges [7]. Group 5: New Energy Business Development - The new energy sector is viewed as a future growth area, but it has not yet contributed significantly to revenue [8]. - The company is working on mining and processing projects to enhance resource utilization and has initiated a new energy industry fund [8]. - Despite these efforts, substantial contributions to performance are not expected in the short term [8]. Group 6: Cash Flow and Financial Pressure - The net cash flow from operating activities was -125 million, a decline of 144.28% year-on-year, primarily due to reduced cash receipts from sales [9]. - Cash flow from investing activities was -35.42 million, an increase of 49.97% year-on-year, due to cash recovered from equity assets [9]. - Financing activities generated -159 million, a decrease of 68.60% year-on-year, mainly due to increased cash outflows for loan repayments and minority shareholder acquisitions [9]. Group 7: Asset Impairment Losses - The company recorded asset impairment losses of 172 million, primarily related to investment properties and long-term equity investments [10]. - This indicates potential issues in asset management and investment decision-making, necessitating more cautious asset allocation in the future [10]. Group 8: Future Outlook - Despite facing numerous challenges in 2024, the company is actively seeking transformation and breakthroughs [11]. - The transition to e-commerce direct sales, although difficult, has seen substantial resource investment, with potential for future scale effects [11]. - The new energy business, while not yet profitable, is progressing with projects that lay the groundwork for long-term development [11]. - Continued efforts in business transformation, risk management, and cash flow management are essential for sustainable growth [11].