支付巨头 “五一”数据来了！跨境消费呈现翻番增长

Core Insights - The "May Day" holiday has seen a significant increase in cross-border travel and consumption, with both outbound and inbound tourism experiencing robust growth [1][3][4] Group 1: Cross-Border Travel Data - A total of 10.896 million people crossed borders during the "May Day" holiday, averaging 2.179 million per day, marking a 28.7% increase from the previous year [3] - Outbound travel from mainland residents reached 5.778 million, up 21.2% year-on-year, while inbound foreign visitors totaled 1.115 million, reflecting a 43.1% increase [3] - The peak day for border crossings was May 3, with 2.297 million people [3] Group 2: Payment Trends - Alipay+ reported that inbound tourists doubled their spending and transaction volume compared to last year during the holiday [3] - WeChat data indicated a 37% year-on-year increase in outbound payment transactions by mainland residents [4] - Foreign visitors' spending in China via WeChat nearly doubled, with a 180% increase in spending through Alipay during the first three days of the holiday [4] Group 3: Popular Destinations and Consumer Behavior - Guangdong, Shanghai, and Zhejiang remained the top destinations for outbound travelers, while cities like Yiwu and Shenzhen attracted foreign shoppers [4] - The trend of foreign tourists coming to China for shopping has intensified, with various Chinese-made products becoming popular among visitors [4] - Hong Kong residents also showed a significant increase in spending in mainland cities, with transaction volumes doubling compared to the previous year [4] Group 4: Payment Infrastructure and Future Outlook - The growth in payment data reflects strong consumer demand during the holiday and improvements in payment infrastructure [5] - There is a notable expansion of payment services in second and third-tier cities, indicating a broader reach of payment optimization efforts [5] - Future recommendations include leveraging the potential of cross-border payments and enhancing user experiences in various payment scenarios [5]