上海小长假消费成绩单出炉：五天进账近600亿元，入境消费增长超两倍丨五一促消费观察

Group 1 - Shanghai's consumer market showed significant growth during the recent holiday period, with total consumption reaching 59.46 billion yuan, a year-on-year increase of 13.1% [2] - Offline consumption accounted for 33.15 billion yuan, growing by 13.2%, while online consumption was 26.31 billion yuan, increasing by 12.9% [2] - The total foot traffic in monitored shopping districts reached 29.93 million, up 12.8% year-on-year, with inbound consumption hitting 455 million yuan, a remarkable growth of 211.6% [2][7] Group 2 - The "Five-Five" shopping festival in Shanghai, now in its sixth year, features a two-month duration with diverse promotional activities, including a boutique promotion festival and 15 major IP events [3] - Key shopping districts are offering discounts and incentives, such as cash vouchers for various categories including clothing, cosmetics, and automobiles, to stimulate consumer spending [3] Group 3 - Over 3,600 brands participated in discount promotions across 94 shopping malls in nine major shopping districts during the holiday [4] - The Nanjing East Road shopping district, known for its extensive coverage, included major malls like New World City and Raffles City, focusing on beauty, fashion, and daily necessities [4] Group 4 - The Huaihai Middle Road shopping district also saw significant participation, with over 700 brands offering promotions, focusing on trendy products and jewelry [5] - The Yuyuan shopping district, a hub for gold consumption, is promoting gold jewelry discounts, with activities running until the end of June [6] Group 5 - The recent policy changes regarding tax refunds for departing tourists have led to a substantial increase in tax refund sales, with a year-on-year growth of 120% during the holiday period [8] - The home appliance and consumer electronics sectors also experienced a boost, achieving sales of 1.15 billion yuan, a 32.4% increase compared to the previous five days [8] Group 6 - The restaurant sector thrived during the holiday, with dining consumption reaching 79.90 million yuan, and a notable 37.1% increase in dining by tourists from other regions [8] - New consumer trends, particularly in the anime and gaming sectors, attracted significant foot traffic and sales, with events like the "Shanghai Dimension Tour Festival" drawing over 131,000 visitors [9]