1.5小时涨粉10万+，李佳琦的“品牌矩阵”野心，从“所有女生”到“所有爸妈”

Core Insights - Li Jiaqi has shifted his focus back to live streaming after experimenting with short drama variety shows, launching a new account targeting the parents of young people, named "All Parents' Happy Home" [2][5] - The new live streaming account aims to cater to the silver economy, which is projected to grow significantly, with the market size expected to reach 30 trillion yuan by 2035 [8][9] Group 1: New Live Streaming Initiatives - "All Parents' Happy Home" achieved over 1.06 million viewers and 100,000 followers within the first hour and a half of its launch [2] - The live streaming style is tailored for middle-aged and elderly audiences, featuring a slower pace and clear product explanations to meet their needs [6][9] - The product selection focuses on "beauty, food, and lifestyle," including retro clothing, comfortable sportswear, health foods, and age-appropriate home products [6][8] Group 2: Market Trends and Opportunities - The beauty product category, traditionally a stronghold for Li Jiaqi, is experiencing a growth bottleneck, with growth rates slowing to around 15% [8] - The silver economy is gaining traction, with 329 million active users aged 50 and above on internet platforms, and the online shopping penetration rate for this demographic rising from 32% in 2020 to 58% in 2024 [9] - The establishment of "All Parents' Happy Home" addresses a market gap for quality live streaming services targeting older consumers [9][10] Group 3: Strategic Adjustments - Li Jiaqi is reducing his personal appearances in live streams to support his assistant team and is expanding into new age demographics, focusing on home and clothing products for the elderly [10][11] - The shift towards a more diversified IP matrix indicates a transition from being solely a "live-streaming host" to a "lifestyle service platform" [11][18] - The approach of segmenting audiences by age allows for more targeted product offerings and enhances viewer engagement and loyalty [17][18]