文旅“流量”变“增量” 五一餐饮市场活力旺

Core Insights - The consumption market in China showed significant activity during the May Day holiday, particularly in the restaurant sector, with key retail and catering enterprises reporting a sales increase of 6.3% year-on-year and a notable 8.7% increase in sales for monitored catering enterprises [1] - The "cultural tourism flow" transformed into "restaurant growth," with many restaurants experiencing a table turnover rate exceeding 10 times, indicating a surge in customer traffic [1][4] Restaurant Performance - The restaurant brand Fei Dazhu opened its first store in Chengdu on May 1, attracting over 150 tables waiting for a seat within one minute of opening, with wait times exceeding 3 hours, highlighting the high consumer interest in dining out [2][5] - In major cities like Beijing, Shanghai, and Guangzhou, restaurants such as Haidilao experienced significant customer inflow, with some locations achieving a turnover rate of over 11 times during the holiday [4][6] - Haidilao's store in Hangzhou achieved a record turnover rate of 12 times, leading the national rankings for restaurant turnover during the holiday [4] Expansion and Growth Strategies - Several restaurant brands, including Haidilao and Fei Dazhu, are accelerating their expansion plans, with Fei Dazhu opening multiple locations in cities like Beijing and Shenzhen just before the holiday [7] - The restaurant chain Xiaobuxiang reported an 18.85% year-on-year increase in overall revenue from May 1 to May 5, with its new store in Beijing achieving a daily revenue of over 50,000 yuan [7] - Xiaobuxiang plans to open 80 new stores by 2025, having already completed 24 new store openings and 11 restaurant upgrades by the end of April [7] Market Outlook - Analysts from Dongxing Securities predict that the consumption market will stabilize and recover gradually, particularly in the restaurant sector, which is expected to see further improvement as the economy rebounds [8]