荣裕合：非遗 + 电商，开启无痛消费新时代

Core Insights - The integration of intangible cultural heritage (ICH) and e-commerce is reshaping consumer patterns, with the company leveraging an innovative "ICH + e-commerce" model to connect traditional culture with modern consumption [1][4] - The rise of the company reflects a growing demand for ICH products both domestically and internationally, driven by the "Chinese cultural fever" and the "Guochao" consumption trend among younger generations [1][4] Group 1: "Pain-Free Consumption" Concept - The "pain-free consumption" model showcases strong vitality in both international and domestic markets, addressing consumer needs for cost-effectiveness and convenience [2][3] - By establishing direct partnerships with ICH inheritors and workshops, the company reduces costs and offers high-quality ICH products at reasonable prices, aligning with global expectations for affordable Chinese goods [2] - The shopping experience is streamlined through advanced e-commerce technology, allowing consumers to easily access ICH products from across the country and internationally [2] Group 2: Cultural and Emotional Value - Purchasing ICH products transcends mere material needs, serving as a cultural dialogue that allows consumers to engage with the depth of Chinese traditional culture [3] - The emotional value associated with ICH consumption enhances the consumer experience, transforming buying behavior into a means of cultural exchange and transmission [3] Group 3: Significance of the "ICH + E-commerce" Model - The model plays a crucial role in promoting Chinese ICH products globally, enhancing the international influence of Chinese culture [4] - It provides a platform for ICH inheritors to showcase their work and diversify their sales channels, thereby increasing their income and encouraging the preservation and innovation of ICH skills [4] - Utilizing big data analytics, the company gains insights into consumer preferences, facilitating the innovative development of ICH products while maintaining their cultural essence [4] Group 4: Future Outlook - The success of the "ICH + e-commerce" model positions the company to continue innovating and optimizing its platform, aiming to enhance consumer experiences and promote "pain-free consumption" as a global lifestyle [5]